Calver Service Station

Written by Rhea Holley

If you’ve ever had the pleasure of driving through the Peak District in the UK, you’ll know its allure: rolling hills, dramatic rugged edges, and breathtaking views. Despite its popularity, the area also offers peace and tranquillity, making it perfect for unwinding. Each season brings its charm—lush greenery in spring, vibrant autumn hues, and snowy peaks in winter.

With a thriving tourism industry and a balance between serene rural charm and an active, outdoorsy vibe, the Peak District attracts both adventurers and those seeking quiet retreats. From hiking and caving to paragliding and cycling, there’s no shortage of opportunities to connect with nature or push your limits.

For people like James Stead, Director of the Calver BP site in the village of Hope Valley, the region’s popularity presents a unique opportunity. Keen to serve both locals and the bustling tourist community, James is capitalising on the growing demand for EV (electric vehicle) charging stations.

The business, a local family-run enterprise, well-known in the community, offers much more than a forecourt—it includes a supermarket, a café, and even a local village pub. Interestingly, it was this pub that introduced James to the world of EV charging.

“When we bought the pub next door, it already had some chargers, but they were leased. That was our first insight into EV charging,” James explained.

When Forward EV approached him with a different model, James saw an opportunity.

“It made perfect sense,” he shared. “Suddenly, there was a way for us to have complete control of the chargers, without leasing the land, and actually make some money from it.”

James credits his decision to a conversation with Ian Whitby-Smith, a Director at Forward EV, who thoroughly explained the process and benefits.

“Ian was brilliant,” James said. “He was confident and knowledgeable, which really put us at ease and gave us the push to go for it.”

With few EV chargers in the area and the government’s Net Zero emissions target for 2030 looming, James felt the timing was right.

“There are more and more EVs on the road, so it just makes sense,” he affirmed.

Since installing the chargers, the response has been overwhelmingly positive.

“We’re seeing around two charges a day, which is a great start. Plus, customers often pop into the café for something to eat and drink while their car charges—it’s the perfect outcome,” James noted.

Even the design of the chargers has earned praise.

“Customers have commented on how great the chargers look and how easy they are to use,” he added.

Looking ahead, James is optimistic about expanding EV charging. He’s exploring options to replace the older chargers at the pub and is eager to continue working with Forward EV.

“The experience has been so positive that we’d absolutely consider adding more chargers in the future,” James concluded.